![]() ![]() One important corollary of this view is that the cosmos as a whole may be considered to be alive, and thus to have a mind or soul (the world soul), a position advanced by Plato in his Timaeus. Given this fundamental analogy, truths about the nature of the cosmos as a whole may be inferred from truths about human nature, and vice versa. The microcosm–macrocosm analogy (or, equivalently, macrocosm–microcosm analogy) refers to a historical view which posited a structural similarity between the human being (the microcosm, i.e., the small order or the small universe) and the cosmos as a whole (the macrocosm, i.e., the great order or the great universe). In conclusion, as I’ve said, I’ve been thinking a lot about this lately, and the thoughts might be disjointed but as my friend Mack Collier mentions, I’m removing the perfect filter from this post and throwing it up.Illustration of the analogy between the human body and a geocentric cosmos: the head is analogous to the cœlum empyreum, closest to the divine light of God the chest to the cœlum æthereum, occupied by the classical planets (wherein the heart is analogous to the sun) the abdomen to the cœlum elementare the legs to the dark earthy mass ( molis terreæ) which supports this universe. Sounds very reflective of the offline world doesn’t it? So it begs the question: Aren’t all online social networks, microcosm’s? Subsets of society played out online? The fluidness of online networks now allows us to be a part of many networks and create many realtionships. Human beings, humanity, society, or the like, viewed as an epitome or miniature of the world or universe And because of the possible lack of micro-interactions, you chose to find one that met your needs. You are, in a sense, a microcosm of a larger group. On the one hand one might not think of a community as a microcosm, yet niche communities are in essence, reflections of larger less fluid communities, aren’t they? There is the chance that you are in this or that niche community, because of the rigidity of the larger network. Recently, I was reading a post by Bernie Borges titled… The Lifecycle of Interaction in Social Media in which he discusses the collective wisdom and influence of communities, and I started to think about the “microcosm of a community” no matter how large or small. But I think he would be the first to admit, that any value that he derives from Twitter, would still be on a personal micro-interactive level. In Scoble’s case, I believe it’s always been more of a macro-interaction, but it works for him. As the number has risen, it is now less than 10%. ![]() This exponential division reminded me of a tweeted conversation I had awhile back with Robert Scoble, in which I asked him, “Now that you have 70,000 followers, what is the percentage of “actual” conversations you have with your followers/or those he followed?” His answer? When he was only being followed by 20,000, he spoke to 25-35% of them-meaning more than one tweet. It’s as simple as this-Is it easier to develop a more intimate relationship with one person or 2 or 3 or 40? Every time you add another person to the conversation, divide the conversation, the relationships and the signal exponentially. The single interactions and or the relationships. Public relations is the discipline that gets to the single interactions, the relationships, more closely. Valeria Maltoni, another person who brings fresh thinking to everything that she touches, did the following post a while back titled Micro Interactions in PR In which she states that: ![]() For me, I picture the relationships I have in social networks, the relationships I have offline and the one’s I might have in a large stadium, Each has it’s own dynamic and niche quality. Slide#36 struck a nerve for me in which David says that Micro-social economics are Niche. As of late, I have noticed a lot of really interesting discussions that have bubbled up based on these principles of micro-networks and our ability to flow in and out of them.ĭavid Armano who is all about micro-interactions, adds to his growing volume of work, which I respect very much, with this preso titled, “The Micro-Sociology of Networks.” But within that fluidity are small pockets of conversations, networks and silos of brewing relationships that enhance one’s ability to “be fluid”. Not only personally, but as a whole, the industry and space I swim in, is very fluid. One of things I love so much about what I do is how fluid it is. ![]()
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